Maxim Behar completed PhD in Public Relations at Sofia University

The internationally recognized PR expert Maxim Behar completed his PhD in Public Communications and Information Sciences following a successful public defense of his doctorate dissertation, titled "Global Changes in the PR Business: Effective Social Media Management." He received a unanimous "yes" from all five jury members, who described his work as outstanding in terms of its scientific contribution to public communications in Bulgaria and emphasized its significance for future research in the field of communication.

"I began this dissertation after my year-long practice and observation of the PR business, which, as a dynamic and constantly evolving industry, I believe requires not only a practical but also an academic perspective," shared Maxim Behar during the defense.

The public defense of Maxim Behar's dissertation took place in the Magna Aula Hall at the Faculty of Journalism and Mass Communication of Sofia University "St. Kliment Ohridski," in the presence of over 30 guests.