Maxim Behar spoke for the Beijing International Brand Week

Maxim Behar, President of the World Communications Forum Association and CEO of M3 Communications Group Inc., expressed his best wishes for the Beijing International Brand Week in his video speech. He noted that before promoting cities, the country should be promoted first, and then the specific characteristics of each city.

Behar expressed his opinion, that in any country, the people are the most important thing, because the people are the most important brand. The PR expert highlighted “We all have to work creatively and tell the truth in a way people understand it.”