Maxim Behar: PR and emotions are synonyms
October, 2015
The founder and CEO of M3 Communications Group, Inc. Maxim Behar shared his thoughts on PR and social media in an interview for the popular Bulgarian Manager magazine.
The PR guru pointed our attention to the changes social media have caused. Maxim Behar says that social media have changed the world for the better as people are more informed and more critical, while business and politics are more transparent. According to him, today in the business of communications the truth is such an important word and there is no doubt that PR and emotions are synonyms.
And what makes a leader according to Mr. Behar? You become a leader when you build an effective team and that is when the people around you start imitating you.
