A brand new national campaign named H2Obicham (H2O I love) was launched few days before the World Water Day (22.03). The campaign aims to educate the society about the hydration in an interactive and engaging way. H2Obicham is a common initiative of "I love water" association, the Faculty of public health at Medical University-Sofia and Devin AD.
M3 Communications Group, Inc. organized the media breakfast to present the campaign which has attracted huge media interest.
Stay tuned for the next initiatives of H2Obicham.