The Austrian Ambassador Roland Hauser cut the ribbon of the "greenest" BILLA store in Bulgaria

December, 2014

M3 Communications Group, Inc. made the most exclusive BILLA store opening for 2014. The official ceremony took place in "Lozenets" housing estate and was attended by the Austrian Ambassador Mr. Roland Hauser, the President of Sofia University "St. Kliment Ohridski", prof. Ivan Ilchev and the Deputy Mayor of "Lozenets" region, Mr. Hrisimir Rusev. The M3 team created a very special event for the very special store. The new supermarket makes a new step towards improving the energy efficiency as part of BILLA's long-term strategy for environmental protection. Numerous TV, press and online media representatives attended the exclusive ceremony and were able to enter first in the supermarket of the future.