Danone and Schreiber Foods celebrated "Activia and Shakira in global campaign"

March, 2014

On March 24 M3 Communications Group, Inc. organized an internal event for Danone and Schreiber Foods employees. Together they celebrated the beginning of a new campaign of Activia brand and singer Shakira called "Dare to Feel Good". The global cooperation is intended to convey the message of Activia - "Feeling Good Starts from the Inside" using dance as an expression of the way you feel. In line with that message Danone and Schreiber Foods' employees participated in a zumba dance lesson with professional zumba instructor. The instructor showed the basic zumba moves to the employees accompanied by the music from Shakira's latest album. After that the employees participated in a short quiz related to Activia and the new campaign. Branded gifts were distributed to the most active participants.