Maxim Behar in Davos: A PR expert never grows old
March, 2014
„Successful PR experts never grow old” said Mr. Maxim Behar at the World Communications Forum in Davos while presenting “True story of a true leader”. “Life is so dynamic that if you decide to stop reading news or stop taking care of your clients only for a day you might wake up out of the game” he added.
M3 Communications’ CEO explained his own definition of PR – “Saying the truth in a way that people would like” and emphasized the most important word in it – truth. He told series of stories from his professional background from the last 20 years, since he’s in the business of communications.
During the presentation Mr. Behar answered dozens of questions from the audience which included the chairman of Bulgarian Association of the PR Agencies Mr. Nikolay Nedelchev and the chairman of Bulgarian Association for Public Relations Mr. Aleksandar Hristov.
This year in Davos participated about 200 representatives from 37 countries from all continents. Accents this year were on social media and corporate social responsibility.
