‘IT’S BEER TIME’: The First Beer Festival at Hilton Sofia “Stirred Up” the Spirits

In October, Hilton Sofia turned into a beer arena with the first edition of ‘It’s Beer Time’ fest. Niki Kanchev, Pavel Vladimirov, Nataliya Gurkova, Irina Papazova, Vanya Dzaferovic and Lora Kapustina were among the fans of the brewy drink who first visited the event and tried the themed menu. It was specially prepared by Hilton's chef and included various types of sausages, warm pretzels, sauerkraut and festival beer provided by Weihenstephaner.

It was a great pleasure for the team of M3 Communications Group Inc. to create the creative concept and organize the event jointly with the Hilton Sofia and OXBO restaurant teams.

In addition to delicious food, festival-goers had the chance to enjoy a lot of fun activities, such as beer games and competitions with prizes, which tested who were the bravest and most accurate beer fans. These included a beer pong competition, stein-holding beer competition, exciting photo challenges, lucky draw, DJ party music and more.

All proceeds from ticket sales for the event were donated to the Sofia Zoo.