Pernod Ricard Bulgaria: Steps Towards Zero Waste

Environmental protection is becoming increasingly relevant in light of the environmental challenges we face. Modern society needs sustainable solutions to reduce the impact of human activity on the planet.

This is why our client Pernod Ricard, a world leader in wines and spirits, continues to follow its mission to help society generate less waste and recycle more consciously.

As part of its social responsibility initiative – Responsib'All Day, the Pernod Ricard Bulgaria team participated in practical waste management training in partnership with two leading NGOs – Zero Waste Bulgaria and Precious Plastics Bulgaria. Activities included training on how to turn waste into a resource and how to cook with minimum waste, which is key to protecting nature and achieving a zero-waste future.

The M3 Communications Group, Inc. team is extremely proud to partner with Pernod Ricard Bulgaria in all their initiatives. This year we again assisted with the organization of the event and assisted with the coordination of all venue details.

We are happy that our team was once again a part of such a wonderful project focused on the future of the planet!