Maxim Behar's new hit PR We Are topped the charts on Radio Hot 21

Our CEO has taken the hip-hop scene by storm with his latest hit, “PR We Are.” The project is a collaboration with the renowned rapper Big Sha, alongside his son Lil Sha, who lives in Chicago and country singer Sarah Harralson. The hip-hop hit debuted directly on America's most popular R&B radio, Hot 21, making a double premiere in New York and simultaneously in Sofia on BG Radio.

Recently, the song topped the Hot 21 radio chart and became one of the most listened to hits with 80 000 streams on Spotify and Apple Music.

"Almost by chance, we found ourselves in the studio with Big Sha and his son, creating the song in just a few hours“, says Maxim Behar. “To our surprise, it quickly gained fans. After sending it to several radio stations in the US, where Misho lives with his family, Hot 21 reacted instantly, suggesting the promotion to be with them first. However, I decided that I had to have a Bulgarian partner as well and our friends at BG Radio responded immediately."

Maxim, who wrote the lyrics along with Lil Sha, dedicated his debut piece to the business we've been engaged in for 30 years and with which we've had dozens of successes globally - PR. It's the first and only song in the world ever made about that business. You can listen to the song "PR We Are" on Spotify here and watch the video of the single, produced in our studio, now live on YouTube.