M3 Communications Group, Inc. and Pernod Ricard organized the 11th Responsib'All Day in Bulgaria

Pernod Ricard, one of the world's leading wine and spirits producers, dedicated its annual Responsib'ALL Day, one of the company's main volunteer initiatives, to the safety of hiking trails in the Bulgarian mountains. This day is part of Pernod Ricard's global Responsib'All Day initiative, during which 19,000 employees around the world dedicate a day each year to actively contribute to the company's journey towards sustainability and responsibility.

This year's Responsib'All day is also aimed at supporting the health and well-being of employees. To fully immerse themselves in the spirit of mountaineering and the benefits of nature in health care, the Pernod Ricard Bulgaria team spent their volunteering day in the mountains. The employees worked in partnership with „Mountaineers Machines“, an organization dedicated to ensuring safety in the mountains and the ability to respond quickly to emergencies. And to take better care of their mental and physical health, employees received valuable advice from Yoga District's yoga coaches and clinical nutritionist Christina Vavura.

M3 Communications Group, Inc. team proved once again that we work with the best and most responsible companies in the country. Organizing every detail of the campaign was a real pleasure for our creative team and we look forward to Pernod Ricard's next initiative.