Being Precise Gives A Lot
December, 2017
M3 Communications Group, Inc. organized a creative winter challenge “Try your precision and win” for our long-term client FOX Optics. We designed and produced big branded targets that consumers played with when they bought SEIKO products. Depending on their strike they had the opportunity to win various discounts and treat themselves for the Christmas holidays.
The target was extremely popular in all FOX Optics stores and created a lot of buzz both online and offline. Moreover, it drove a preference towards the SEIKO brand, which was one of our main objectives.
Additionally, we created handmade banded fortune pieces that everyone who bought a product from FOX Optics throughout the campaign could get a nice Christmas Gift.
