Thousands of Bulgarians took part in free folklore dance lessons in front of BILLA stores
May, 2017
Thousands of Bulgarians had the chance to learn the most favorite national dances for free, thanks to M3 Communications Group, Inc. and BILLA Bulgaria. Free folklore dance lessons were organized at the parking lots of 25 BILLA stores in 20 cities in the period of one month.
The initiative is part of the national campaign “We love Bulgaria”, whose goal is providing financial support for significant culture monuments. This year the project supports the Madara Rider.
The free dance lessons were organized in partnership with local folklore dance schools that teach non-professionals. Every dance group had the opportunity to take part in the contest „Dance for Bulgaria“, as preparing a video with their performance. A professional jury from „Bulgare“ ensemble selected four winners and afterwards Facebook users voted for their favorite group. The winner is dance school „Bulgarian Fire“ that will have the unique chance to take part in a spectacular charity concert, supporting the Madara Rider on May 31 at Arena Armeec hall.
