BILLA initiates a campaign, supporting the Madara Rider
March, 2017
BILLA Bulgaria and M3 Communications Group, Inc. organized a special press conference for announcing the official start of the second edition of the national campaign „We love Bulgaria“. The main goal of the initiative is supporting significant Bulgarian monuments. This year the campaign will support one of the most important Bulgarian symbols – the Madara Rider. Financial resources will be provided for the improvement of the region, the equipment of the information centre and the introduction of innovations, so that the National historical-archeological park „Madara“ could become an attractive tourist destination.
Official partners of „We love Bulgaria“ campaign are: Ministry of Culture, Ministry of Tourism, Ministry of Youth and Sports and Sofia Municipality.
The culmination of the initiative will be a spectacular charity concert, supporting the Madara Rider, on May 31 at Arena Armeec hall. Another essential part of the campaign is the free folklore dance lessons that will take place from March 25 to April 30 in front of BILLA stores in 20 cities.
The press conference received great media coverage. Journalists from both specialized and general media attended the event.
