BILLA's Private Labels - High Quality at Affordable Price
January, 2017
BILLA Bulgaria and M3 Communications Group, Inc. organized a special press conference for the company’s private labels BILLA Brand, Clever and BILLA Premium. It was announced that almost 10% of the retail chain’s turnover was from the private labels. They are a guarantee for high quality and affordable price.
BILLA carefully selects the suppliers it works with, as most of them are Bulgarian. It is important that they follow the highest standards of production and not make compromises with the control.
At the press conference it was announced that the bio brand Alnatura was already available in all BILLA stores. Customers can choose among a variety of 200 bio products. The whole assortment is carefully manufactured in an environmental friendly manner.
The press conference received great media coverage. Journalists from both specialized and general media attended the event.
