Fresh Products Equal Healthy Living

BILLA Bulgaria in collaboration with M3 Communications Group, Inc. initiated a campaign for communicating the advantages of fresh meat from local farms. The initiative continues the stable and socially responsible mission of the retail chain to educate its consumers on healthy living and to support unconditionally the local producers.

The launch of the campaign was followed by a visit of journalists to one of the store's meat processing departments where they could observe the strict control of procedures and high standards of work. The event continued with degustation of delicious dishes of fresh meat prepared on recipes from around the world.