PR Thursday: The Public Image of Sofia
February, 2016
Its atmosphere and its people – that is what makes Sofia unique. This is the highlight of the yesterday’s discussion PR Thursday: The Public Image of Sofia, organized by M3 College.
The event brought together famous Bulgarian photographers, directors, writers and all the people that love Sofia and are interested in making it a more pleasant place to live in.
The guests and lecturers marked the things that make Sofia unique – its atmosphere, its people, the active nightlife, all the free interesting events, the graffiti and some of the beautiful buildings.
What is the color of Sofia? It came out that Sofia is yellow, orange and beige.
It is important that we all make an effort to make Sofia a better place, develop and implement our own creative ideas in the city and enrich its potential so that it becomes more and more attractive to the tourists. That is the way we will identify ourselves with the city and fall in love with it.
The CEO of M3 Communications Group, Inc. Maxim Behar also shared his point of view on the trending topic. “What is most valuable about Sofia is its people. We should ignore negative situations and focus on the good ones. Last but not least, Sofia need branding – creative, catchy, attractive slogan and logo that will make foreign people like not only Sofia, but Bulgaria”, he said.
More dynamic PR Thursday discussion coming in March. Stay tuned!
